The Age of Consumer Consent Marketing is here.
Are you ready?
What would you do if your best customers said you must delete all of the information you store about them? Or if you had to obtain permission from every website visitor to use tracking tools that fuel your online marketing? Imagine not being able to purchase real-time web ads unless you get a consumer's consent?
Those are very real results of the EU General Data Protection Regulation (GDPR) and the California Consumer Privacy Act that gives consumers and prospects far more control over how their personal information is collected, used, and shared by your business – even if your business is not based in those places, but your customers are.
Your legal and compliance advisors will help you meet the letter of these new laws, but who will help you adjust to the new marketing and sales realities of less (or no) data to fuel your marketing communications, advertising, and lead generation efforts?
We can help!
We offer services to help you identify marketing and operations impacts resulting from data privacy and cybersecurity regulations. We help develop strategies to ensure your marketing efforts are compliant, successful, deepen customer relationships, and generate profitable revenue. Including:
Brand Risk Assessment
Consent-based Marketing Process Design
Consent-based Marketing Strategy
Consent-based Marketing Training
Consumer Data Access Process Design
Consumer Data Access Promotional Collateral